A new era: Business intelligence at the heart of operator success

“The first time from within the leisure sector this type of initiative has been developed for the leisure sector – a game changer.” Phil White, Places for People

75 million visit profiles tracked in 2015   →   250+ million visits expected in 2016

#DataHub Platforms

The DataHub puts sector business intelligence at the core of each of your specialist modules.
Your organisation can benefit through insight generated from…

Frequently Asked Questions

With the continued growth in the number of operator members the DataHub is now fundamentally changing how community sport and leisure is delivered and planned by operators - driven by straightforward, consistent and robust business intelligence.

What is the DataHub?

The DataHub is a repository for sport and leisure data, integrated and enhanced through a suite of business intelligence modules, accessed anywhere via a single online portal.

This includes improved traditional services such as business reporting, customer insight, accident monitoring and marketing, as well as access to sector intelligence and benchmarking.

What are the benefits of using the DataHub?

As operators, the DataHub allows you to track and manage the operational and financial performance of your organisation and sites using data standards.

Sector wide insight then helps to identify under performance and pinpoint real-world growth opportunities. Through the DataHub you can target and track interventions and a return on investment.

Who manages the DataHub?

The DataHub is the result of a collaborative project, administered by 4 global’s Sport Intelligence practice, with modules delivered by approved sport & leisure sector DataHub Partners to agreed standards, all governed by the DataHub Steering Group consisting of sector peers.

The core goal of the DataHub project is to provide a co-operative platform by which the sector can collaborate to achieve mutual objectives, including increased participation and commercial return from programmes and facilities.

How much does it cost?

DataHub access is free for leisure centre operators. Following the initial setup via the respective leisure management system provider, the operator gets access to a dedicated account management module (Passport), the data cleaning and standards alignment module (Data Integrity) and the NGB Sport Benchmarking module for free.

Additional integrated modules for reporting, marketing, insight, and intelligence are provided at cost, directly from leading industry specialist Partners.

How does data reach the DataHub?

Working with major CRM providers across the sector, data extract tools have been created to automatically extract data from sport & leisure CRM systems and push to the DataHub repository either daily or weekly.

This can often be remotely setup and managed by your respective CRM provider, otherwise it typically takes 10 minutes to install a patch which runs in the background on your current software.

Is the data secure?

Yes. Personal data is not received or stored via the DataHub.

There are stringent security policies and procedures in place across all DataHub Partners and as operators, all DataHub Club members are asked to sign a Data Use Agreement. Benchmark data is shared anonymously across operators and an organisation’s own data is never, and will never, be visible to any third parties without prior consent.

Ready to join the #DataHub Club?